Artist Collection - Features & Benefits
Why Is Wool Superior?
Those with a sense of style - and a sense of value - choose wool carpets and rugs. Why? Because wool simply looks better longer.
Natural wool ages gracefully, continually renewing itself and developing a rich patina as years pass. While synthetic fibers will become scratched, scarred and dull over time, wool carpets and rugs remain vibrant to the eye and supple to the touch.
Your style demands high design and high performance; natural wool delivers, year after year after year.
Do you know the real story about real wool carpets and rugs?
- What makes wool so desirable? New Zealand wool is the whitest, cleanest, purest wool in the world - the natural choice for natural superiority.
- Wool carpets and rugs are fire safe, providing beautiful peace of mind.
- Wool absorbs contaminants in the air, improving the indoor air quality and helping you breathe easier.
- Real wool will make your home more beautiful; and by its very nature, it can help save the earth.
Why Does Wool Perform So Well?
- Each wool fiber has a three-dimensional spiraling crimp that gives it natural elasticity.
- This elasticity means that a wool fiber can stretch up to 30% more than its original length and then bounce back -- like a miniature spring.
- Wool reacts the same way when it's compressed. That's because wool is "born" with resilience.
- This natural resilience enables wool carpet to withstand all the day-to-day traffic you can give it.
- Wool carpets recover easily from the unsightly crushing caused by furniture. The resiliency of each wool fiber contributes greatly to the superior appearance retention of wool carpet.
Why Choose New Zealand Wool?
Wool from New Zealand is a biodegradable and renewable resource produced using methods that are friendly to the environment. It's also naturally durable, flame-retardant and resistant to dirt and crushing. And the absolute whiteness of New Zealand wool allows it to be dyed to the purest, most fashionable colors.
GREEN